Executive Coaching for Lawyers & Tech Leaders
Clearer Minds Make Better Leaders.
Coaching for better decision-making, calmer leadership, and defining “what’s next?” in demanding roles.
Executive coach for lawyers
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Executive coaching for tech leaders
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Tech industry executive coaching
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Executive coach for lawyers | Executive coaching for tech leaders | Tech industry executive coaching |
Ambition is not the problem. The problem is living in constant overdrive.
You have spent years becoming the person people count on. You built the successful career. You earned the impeccable reputation. You’re moving up or are already near the top. From the outside, it looks like things are working perfectly.
But inside, success is starting to feel less meaningful than it used to. Decisions take more energy. You replay conversations and second-guess yourself. You manage bigger teams and higher-visibility projects, but the pressure that comes with that feels unrelenting at times.
Of lawyers feel burnt-out
of highly successful people have experienced imposter syndrome
of tech leaders are experiencing some level of burnout
For many high performers, identity gets tied tightly to achievement. At first, that can be motivating. Over time, it can become heavy and affect your performance. You may still love your job or you may feel tempted to walk away. But you know you definitely want a better way to lead and live that does not require constant strain.
Executive coaching is where we build that.
What Executive Coaching Can Help With
Coaching helps you lead and make decisions with more clarity and confidence, especially when the pressure is high.
This work often leads to:Faster decision-making with less second-guessing
More authority in communication and less people-pleasing
Leading calmly under pressure
Defining what success looks like now
Self confidence building and reduced imposter syndrome
Reducing anxiety and staying calm under pressure
Better prioritization and balancing of competing demands
A healthier relationship with perfectionism
Growing through criticism and feedback
Strengthening relationships and team building
Together, we focus on getting the things that do not serve you out of your life to make more room for the things that do.
What You Can Expect
My Approach
My approach to coaching involves taking a close inventory of what in your life is working well, what is draining your energy, what you want to prioritize, and where unnecessary stress is coming from.
We Will:
Identify the thought patterns and mental habits that hold you back
Build habits and tools that serve you instead
Create a plan for reducing the impact of stressors
Make more room for joy without losing your edge
My goal is for you to leave coaching with a clear vision of where you want to be and an equally clear understanding of how you can get there.
Life will still have challenges. But you will be facing those challenges with more confidence, tools that you know that can help you, clearer priorities, and less internal friction.
Options for Executive Coaching for Tech Leaders and Lawyers
Ways to Work Together
Executive Coaching for Law Firms
Law firms compete fiercely to attract top talent, but too often watch lawyers struggle to thrive.
Whether someone is dealing with lack of confidence, anxiety overload, crippling perfectionism, or burnout, many lawyers perform below their best for years due to issues that can be improved or fully overcome with professional support.
Law firms retain me to help lawyers of all levels move past internal barriers, reach their full potential, and perform and feel their best.
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Individual coaching
Small group coaching for similarly-situated attorneys addressing common challenges together
Individual Executive Coaching For Lawyers and Tech Leaders
If you excel at work but your current pace feels unsustainable, coaching can help. Many high performers are getting great results while privately feeling stretched thin by constant pressure, high expectations, and relentless self-criticism.
This work is designed to help you move from looking like you are excelling to actually feeling like you are excelling, with tools that support clearer decisions, stronger leadership, and a more sustainable way to work and live.
A Quick Note About Coaching vs Therapy
Coaching is not therapy. It can, however, be more psychologically informed and nuanced than typical coaching with my background as a LMFT.
This work is especially helpful for high performers who want practical tools, stronger leadership habits, and meaningful change without oversimplified advice. If you’re on the fence about executive coaching or therapy, we should chat to figure it out together.
Executive Coach | Seattle
Annasara Purcell
JD | MA | LMFT
I provide executive coaching for lawyers and company leaders worldwide.
Before I became a therapist and executive coach, I built my career in the same kinds of environments my clients work in now. I graduated from Stanford Law School, completed a prestigious federal clerkship, spent years litigating at a top law firm, and later served as Senior Corporate Counsel at Amazon. I know on a personal level what it feels like to face the constant pressure of high-stakes, high-visibility decisions.
Early in my career, I struggled with anxiety, self-doubt, and extreme perfectionism. From the outside I was exceeding expectations. Inside, I felt like I was one small mistake away from everything falling apart. Finding the right support changed that. It helped me second guess myself less, move past my perfectionism and people-pleasing tendencies, and challenge the negative beliefs that caused me to put excessive pressure on myself.
Having lived through that experience myself and seeing how my performance improved, nothing makes me happier than helping other high-achievers experience the same transformation.
How it works
You do not need to explain your world first. We can get to the work faster.
01
Inquire
Share what you are looking for and what is challenging right now.
02
Connect
I will reach out and we will have a 15 min. call to confirm fit and discuss next steps.
03
Book A Session
If it’s a good fit, we schedule your first coaching session and get started.
faq
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We are all familiar with the phrase “when the only tool you have is a hammer, then everything starts to look like a nail.” While many people trained only as coaches do great work, the most common problem I see is that with knowledge only of coaching tools, some will try to apply coaching tools without realizing that a therapeutic tool would be far more helpful to the client. As such, they keep running into a wall because they are missing an underlying issue.
When I am working with coaching clients, I pride myself on being transparent about the limitations of coaching and if there is an area where I think the client would benefit from seeing a therapist before we continue our work.
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All the time. I work with partners in every stage of their partnership journey, from new partners overwhelmed by the transition to partnership, to established rainmakers figuring out how to stay motivated and grow at the top.
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Executive coaching can be particularly helpful during times of leadership transition. Executives are often thrust into leadership roles because they excel as individual contributors, but leading large teams requires an entirely different skillset than just doing one’s individual job well. I help leaders establish their identity as an executive, learn to handle the frequent altitude changes required of leadership, and strengthen the communication skills required to lead effectively.
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Yes courtroom performance anxiety is a common area of work in both coaching and therapy. While coaching is able to help many people alleviate their courtroom anxiety, in some cases therapeutic tools such as EMDR may be more effective. Based on discussion with you and an understanding of how your specific courtroom anxiety manifests, I can recommend whether coaching or therapy is more likely to help you.
FAQ